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Choosing between adaptive vs. responsive design

Often I see, designers presenting both versions of the design to clients, however I believe that choosing the right style at the outset, is the key to executing the design with better direction and focus on results.   Responsive design: A responsive website will show content based on the available browser real estate. A responsive site on the desktop will move…

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Understanding patterns

Pattern’s rely on rhythm and repetition of shapes to create a harmonious push and pull of negative and positive spaces. It is the understanding of these repeated interlocking’s that forms the basis of creating logo’s , monograms and other type spaces. The creation of patterns begins with a simple shape, which acts as the building block. Lets consider a triangle…

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