Blog, Opinion, Opinion & Reviews

Choice for Choice’s Sake?

“I spend 4 hours at the mall trying on stuff but found nothing worth buying!!”. A rather common complaint? Are all brands promising ‘exclusive designs’ and in the end dishing out the same fare? Is the mall really stocking what you and I would like to wear or a lot of mix and match garb with the hope that the customer…

Continue Reading

Blog, Opinion, Opinion & Reviews

Owners Pride – Neighbours Envy?

Want to buy a new product? Busy getting reviews of product brands from its owners? Chances are you will never get the true picture. Most individuals support the brands they own rather aggressively – sometimes sporting brand loyalty of unreal levels.Take for example mobile phones – any Motorola mobile owner will claim great benefits and hardly (if ever) touch upon the…

Continue Reading

Blog, Opinion, Opinion & Reviews

This is also India

India – a country that conjures up images of an enchanted land, of colour,splendour, rich diversity,spice. For most of the people around the globe the images of India cease with these generalizations – and it is not their fault either – this is what is mostly portrayed on Travel channels and worse it is also the image of India showcased…

Continue Reading

Blog, Opinion, Opinion & Reviews

Technology – Your answer?

Online booking, reservations, enquiry, ordering , has affected all businesses, all industries. But whats your excuse for using technology? Is your business using it to provide convenience to customers, is it adding value to your offering? Or is it just the simplest way to cut cost,and save yourself the need to meet and interact with your customer… actually this is…

Continue Reading

Blog, Opinion, Opinion & Reviews

Sales boom or Trial boom?

Just a few years ago shopping in swanky malls was the privilege of a select few.Exclusive brands were stored, entry was for the social elite.Festival sales in malls and even stand alone stores was much awaited.The season brought with it a decided jump in sales.   Switch to today, factory oulets boast year round “sale”, the malls provide membership benefits…

Continue Reading