Review (Well sort of) – “Why we Love (or Hate) Everyday Things”

What is beautiful is usable

Don Norman’s “Why we Love (or Hate) Everyday Things” opens with an account of a famous study on this, conducted by N. Tractinsky in 1999. He tested four different designs of an ATM machine, where each could have either good or bad usability, and good or bad aesthetics (a 2×2 research design). He reported the following :

” … the degree of system’s aesthetics affected the post-use perceptions of both aesthetics and usability, whereas the degree of actual usability had no such effect.”


Such research is important in understanding the subtle yet critical differences between UI, UX and visual design.

The full report of the study ( available here ) makes for an interesting read.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.