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The Hindu – sneaky advertising

When you consider the Indian newspaper market (leaving aside the financial papers), there is ‘The Hindu’ and then there are the others.

It has been this way for as long as I can remember. Considered serious and traditional, The Hindu sometimes comes up with clever and unexpected surprises – sometimes in its own publication and sometimes elsewhere.

The latest of its sneaky smarts, is the below ad found in the matrimonial section of its competitors classifieds section :

 

The Hindu

 

Ha ha ha , I am sure the team at The Hindu, must have got major kicks when they saw this published.

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