First there was noodles, then along came smoodles and now we have foodles. The naming is possibly where the differentiation against Maggie noodles and new entrant Horlicks foodles* ends. ( The removal of ‘No’ from noodles, appears to be a clever and sublime way to suggest n0 to noodles: or is it my active imagination)
Coming to what interests us in food 🙂 – Foodles tastes just like Maggi noodles ( and possibly better, the quantity of the spice mix looked a little more than in the Maggi packs – which seems to lend a richer taste).
The verdict : Maggie noodles and Horlicks foodles are so close in taste, texture, quantity and pricing that I would not bother much about which to pick. Although I really like the aroma that comes only from cooking Maggi noodles :).
* Horlicks Foodles claims to be a a multi grain noodle which comes with multi-vitamin enriched spice mix. Maggie has also being playing on the health angle by promoting its product as a healthy snack with its now popular tag line “Taste bhi Health bhi”.
Also did you know that there is a World Instant Noodles association?