Do the new??

The DOCOMO jingle is quite a hit with its catchy chorus and simple tune.

However whenever I hear/see the slogan “Do the new” ( from DOCOMO’s promos) I can only think of Mountain Dew.


Remember the refreshingly new ‘Do the Dew’ campaigns that caused quite a stir when launched.

The reason I bring this up months after the Docomo adverts is that I dreamt of  leaping lions and flipping whales singing Docomo’s ‘Do the New’ for a Mountain Dew commercial.

Do the dew … oops New?? Pretty messed up ehhh!!

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