When using any social network friends, acquaintances and small businesses bank on each ‘tweet’ /’status update’ to further a impression and attitude towards their brand.
Small business and start-ups understand that the ‘fan’ on a social network only has their word to rely on and hence are always on their best behaviour.
Businesses market and sell in virtual clusters, the ‘Facebook cluster’, the ‘Twitter cluster’ etc. , where each update is calculated and designed to have an impact.
When advertisements reach the target audience through consent and are more interactive, it makes you wonder where all the irrelevant pop-ups disappeared.