I ‘heard’ the news, long before it was aired on Television or published on online news channels.
My source was not reliable, but the news did turn out to be true. I saw the news flashing on Twitter and Facebook. People awaiting confirmation from news media on Michael Jackson’s death had numerous – almost ‘live’- status changes.
This got me thinking, was it the timing when I logged in to the networking site or was there more to the way I first heard the news?
I did a little investigation and this is what I found.
Word of mouth still the most effective means to transmit information, eh!