BING – Bingo! or Bin-go?

Microsoft has launched a new search engine BING (But It’s Not Google).

It does not take genius to know that on internet what flourishes is based on networking and recall – two areas where Google has a strong hold. With estimates quoting that $100 million will be spend on promoting the product, the approach to gain ‘following’ is quite unlike the path Google took to achieve its phenomenal success.

While ‘Bing’ is launched with great expectations, it remains to be seen how well it will be received.

The key issue that Bing faces, is not about being as good as Google, or being better than Google, but to be phenomenally better than Google. From what I can see, while Bing can claim fame by ‘But it’s not Google’, it would only be a matter of time before Google could come up with further enhancement.

What could however work in Bing’s favour is the number of people using the Internet Explorer , who will be auto directed to Bing when they type an unidentified address in the address bar.

One aspect that I noticed while checking Bing was the uncanny similarity of the search results page to those displayed by Clusty (a lesser known search engine, which also promised to deliver a better experience than Google.)


“Life is pretty simple. You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”

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