An offshoot of my previous post.
In-site advertising – to know what I mean follow this link on the NDTV Good Times site and click on the hyperlinks ‘married’ and ‘relationship’.
Simple and highly effective this form of advertising has been around for a while. The concept assures a click from almost every reader and hence sure shot visibility for the brand.
Another bonus is the amount of information the reader is lead to. Unlike its television counterpart in-site advertising allows the reader to explore the product.
However, a clutter of hyperlinks with tangential relevance to the article can ruin the reading experience causing damage to the site.
While discretion and choice of brands is absolutely essential, the trick lies is maintaining the quality of the article while keeping the brands few and far between.