No metaphors here


The new Airtel TV commercial is a refreshing change from the overly loud commercials aired on television. No lessons, no kids, no expensive pets, no metaphors, no symbolic connotations, no mind bending ear shattering music, nothing hidden.

The product allows you to do everyday chorus like paying bills, transferring money – and that is what is shown. A setting that can be easily related to, simple script and a message as clear as it needs to be.


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