A resolution to the customer identity crisis is in sight ?

Through generations and across our interactions, one thing that stands out is that each person we meet, vehemently believes themselves to be unique.

Meanwhile, marketing strategies and media in general clusters people on demographics.

With the immense strides in technology and tracking of individual tastes and it intricacies, I hope the day is not far when this conflict of perceived identities by the individual and brands is reduced, and there are more and more personalized products and services to purchase.

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