Catching them young..


Every business seeks a loyal, intelligent and “chatty” customer base.

Children fit this bill beautifully, even if they barely understand the concept of branding, if they perceive your superior brand strength, they can be vicious loyal and spread strong messages in the peer group.

Brands are using interesting strategies to catch their customers young.

Once instance I observed today – Reliance fresh holds educational trips of it’s outlets almost everyday.Children from various schools visit the outlet where an employee tells them about the superior fruits and vegetables stocked, strict quality standards followed, year round discounts – perfect for mommy.The ‘tour’ ends as a baker finishes telling the kids about their extra delicious cakes as they walk through aisles of freshly bread.

Putting the first word in is certainly a smart strategy, and as long as its ethical all is good.

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