Owners Pride – Neighbours Envy?

Want to buy a new product? Busy getting reviews of product brands from its owners?
Chances are you will never get the true picture.

Most individuals support the brands they own rather aggressively – sometimes sporting brand loyalty of unreal levels.Take for example mobile phones – any Motorola mobile owner will claim great benefits and hardly (if ever) touch upon the negatives.

Despite some known flaws of a brand in a particular product category, the picture that emerges from owners survey can paint rosy pictures.

So if you want to buy a Pulsar DTSI, don’t just ask a Pulsar Owner’s perspective, ask a Hero Honda owner on why he did not buy a Pulsar or even better ask the guy who sold his Pulsar DTSI to switch to another brand.

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